Will the Twingo get Renault's New Initiale Paris badge? - Renault Twingo Forum
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post #1 of 10 (permalink) Old 06-10-2014, 03:47 PM Thread Starter
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Will the Twingo get Renault's New Initiale Paris badge?





Renault is planning on launching its new Initiale Paris badge this year at the Paris Auto Show. This badge will come with plenty of new features and materials that will make current Renault vehicles feel more luxurious. The line is meant to offer people who are looking for more luxury in their vehicles, but are not ready to move up to the premium brands, like Audi, BMW and Mercedes-Benz.

The Initiale Paris badge is actually the idea of former Renault Chief Operating Officer Carlos Tavares, who now is the CEO of Peugeot/Citroen. It was meant to compete with Ford Vignale line, which offers luxury features for Ford vehicles instead of the Lincoln luxury brand which operates in North America.

The model that is to debut with the Initiale Paris badge is most likely going to be a production version of the Initiale Paris crossover concept that was revealed at the 2013 Frankfurt Auto Show, in other words the Renault Espace.



With the Twingo coming out this fall, I can't help but wonder if it will also receive the the Initiale Paris treatment. Do you think that would be something that people would buy into? It may not make sense to take a vehicle that is supposed to be affordable and make it more expensive. Then again, there aren't many luxury vehicles in this segment, and the Initiale Paris line is not full-on luxury, it is more of a semi-luxury, so perhaps the Twingo would be perfectly suited.

Quote:
“Initiale Paris it not a stop and go approach. We’ve been rebuilding a more premium feel in a certain number of limited vehicles, approaching it on technologies and in segments that we control and can understand. You’ll get a good example of that in the Paris show in October,” said Dominique Thormann, Renault's Chief Financial Officer.

Last edited by twingoadmin; 07-28-2014 at 02:29 PM.
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post #2 of 10 (permalink) Old 06-10-2014, 05:14 PM
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im liking the overall idea of this just looking at the concept, can't wait to see it in production form



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post #3 of 10 (permalink) Old 06-11-2014, 09:30 AM
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Seems similar philosophy to citroens DS lines and Peugeot's XY and Roland Garros trim lines. None are big sellers but the profit margins are a lot bigger.
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post #4 of 10 (permalink) Old 06-11-2014, 04:08 PM Thread Starter
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If they can squeeze out more profit margin through this program than it seems like a winner to me. Its not even new models, its just new options which makes the dev costs pretty minimal. Do you think that the Twingo will be included though?
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post #5 of 10 (permalink) Old 06-11-2014, 05:24 PM
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I hope it is, being one of the more mainstream and higher volume vehicles it will be best to include it.



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post #6 of 10 (permalink) Old 06-12-2014, 12:06 PM
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Realistically the twingo is less likely to get an initiale Paris model than larger vehicles, the extra cost of the posh trim and specification is disproportionate to the basic cost of the car. However, I hope renault give it a try, they have a long history of making upmarket small cars, the original 5 was available with (for the time) high levels of luxury and power, and models like the super5 and Clio went further with the leather trimmed Baccara models. Indeed the whole of the Clio range was marketed as bring the upmarket choice in the supermini sector (helped of course by Nicole and her Papa). If the new twingo sells well in it's regular trim levels from launch then expect renault to invest in widening the range to include more expensive models in much the same way FIAT has pushed the price of a typical 500 up due to it's ongoing popularity
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post #7 of 10 (permalink) Old 06-12-2014, 04:00 PM Thread Starter
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It really just comes down to whether it is profitable or not. If they think it will sell, and if it increases margins on the Twingo then I don't really see why they wouldn't.

I do think that they are focusing more on the larger vehicles first though, so the Twingo is less likely or at least not planned right now.
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post #8 of 10 (permalink) Old 06-12-2014, 04:20 PM
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profit is definitely a key thing to do, maybe releasing it in a limited range might be a good way to safely test it



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post #9 of 10 (permalink) Old 06-13-2014, 04:03 PM Thread Starter
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I guess it would make sense for them to roll it out very slowly just to make sure that this is something that is actually catching on with consumers. If it does well we will see it in more models, if it doesn't then we may see it only offered on a very select few. I think that Vignale from Ford does pretty well in Europe so they must have high hopes that it will play well with consumers.
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post #10 of 10 (permalink) Old 06-13-2014, 05:36 PM
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maybe
might even be better to start with a model that already better suits this then if they see demand to introduce it onto other models like the twingo then they can safely go that route



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